On March 20th 2014, Global Futurizer Madrid edition took place at the Camilo Jose Cela University Ferraz Campus. The location of the campus, in the center of the city, helped create a disruptive business idea ecosystem for the companies to develop their new business lines.
The New Global Futurizer has been developed exclusively along with the Camilo Jose Cela University. Global Futurizer has been the first transversal initiative involving all the faculties, including the ascribed technology and digital art center, U-tad.
Being picked as strategic project by the university for its growth and development, was something that we had been looking for long time now. A university that really bets on changing the environment and with which we are more than happy to collaborate.
The named “New” Global Futurizer, has been the first Global Futurizer that has been developed in time rather than just in one day. From the beginning we wanted it to be a process that could be elongated both before and after the event day to optimized the outcome. This is the reason why we have trained the students both on the team work that is out of their daily dynamic, and on the innovation tools that will come handy not only for the event but for their future working life. Now, after Global Futurizer, we need to analyze, value and identify the potential of incorporating them to the working dynamic of the companies.
We managed to involve cutting edge companies from totally different sectors that see in these open collaboration processes with young talent a valuable initiative worth investing on.
The challenges to work on where very diverse:
How could we build and manage a relationship with the community of developers in the Open Innovation sphere?
How could we optimize/raise the revenues in toll roads?
How could we create a community, or new products and services, to reach healthy elder people and help them overcome their fear to “elder day care centers” turning them into “Life Centers”?
Por otro lado, también tuvimos las suerte de contar con dos empresas invitadas, con el objetivo de crear un entorno aún más innovador y dar la posibilidad a los asistentes de familiarizarse y probar las nuevas tendencias que están revolucionando todos los sectores. Por un lado, Tumaker, expertos en impresión 3D, y por otro, Arkena, expertos en la comunicación transmedia que facilitó las Google Glass para que todo aquel que quisiera las probase y viese el mundo desde otro punto de vista.
Summary of the event
To sum up, a total of 140 people generated 18 new business models and prototypes. Some of them totally oriented to improve the activity of foundations such as Fundación Once or Unicef. Over 100 students experimented with innovation tools and team working dynamics that were out of their standard curriculums, and played leading roles of top companies of the country for a day. A lot of them met people who will be able to help them in their personal and professional development. And all of them helped prove that us youngsters are not the future, but the present that is building the future.